The definitive purpose of any WordPress website is to draw visitors who keep coming back. You can be a business website, a budding designer, a media house or just a newbie developer who is setting up a new website; we are sure that you would want repetitive readers who are interested in your content.
A website takes much effort to float well on the surface and distributing the content to a regular segment is no less than another added challenge. Communicating with this segment requires a mode and the market has many to offer.
Email is considered as the most personal mode of communication with the people we haven’t met or will ever meet. Since the digital world is so expansive, e-mailing becomes our only option for a formal and meaningful communication.
As a WordPress website owner who is looking to advertise his services or distribute its content, you have email marketing to help you pitch in viewers and visitors.
Through this blog post, you will know why email marketing is so sought after, at this point in time. We also aspire to help you with a detailed guide about creating the perfect email marketing campaign for your WordPress site. So, let’s keep reading.
Asking people to visit your website and read its content is equivalent to inviting yourself to a dinner party at their houses. This stark comparison might be a little too brave. But, this is actually how crucial it gets on the part of a visitor. You need to convince the targeted audience that you have the best engaging content to offer. You cannot deliberately just draw them in; and that is why it is called ‘Spamming’.
Now, this section calls for the most of your attention. If you want to do email marketing well, you need to be prepared. A checklist will help you, but not in its eternity. To begin with, you must choose an apt Email marketing service that has been priced competitively and offers the best in the market features. You can find some of the best email marketing service providers here.
Prepare a strategy before sending out your marketing e-mails to new people. Firstly, figure out the relevant audience that would be interested in your newsletters. People are reluctant towards submitting their email addresses to a new email list with a fear of receiving many unworthy emails. Make sure that you are not one of them.
Different lists need to be made for the same set of subscribers. Some subscribers might be interested in the blog posts; others might want to know more about your new products or services. After you have streamlined the requirement, sending successful mails will be easy.
A simple and clear introduction will be a good start to wooing someone into subscribing to your email list. After you have made a list, make sure that the email that you draft has all the necessary pointers discussed below:
Visitors will be driven to your website, after they are convinced of your first email. This is a very crucial point in the timeline of conversion. Many potential subscribers will leave the website if the content fails to impress them. Also, they need to be reminded about the purpose of their visit to your website.
After you have properly sent the first mail inviting people to subscribe to your email list, we are pretty sure that there are substantial conversions. Always send them a prompt email confirming their subscription, followed by a ‘Thank you’ page. A final ‘Success’ page is important to convey the message that the subscription has been confirmed. FYI, people unsubscribe to a list as well. This is bad news. So, it is very important that you take the right steps in order to retain your subscribers in a manner that they actually go through your newsletters.
To Sum Up:
If you follow the above mentioned steps, we are very sure that this detailed guide will help you engage the right audience for your super valuable WordPress website. If you are setting up a new website and still have questions regarding your email marketing campaign, please feel free to drop a comment below.
We always look forward to receiving your valuable feedback for our posts.
Kiera Hayes is a passionate Blogger and Web Developer. She enjoys reading and writing articles whenever she gets time from her work.